Most well-known for their advocacy of the conscious travel movement, the leading faces behind World Resorts of Distinction (WRD) have unveiled a new creative marketing studio for ethical brands.
Slojourn Studio specialises in storytelling and elevating the faces, places and brands that are doing good in the world. Through a suite of specialised services including PR, marketing, branding and social media, the all-female team explores the intersection between sustainability and humanism.
Slojourn Studio is still proudly representing the world’s leading sustainable resort brand, Soneva, and one of their newest clients is Habitas, a global hospitality group created by a diverse community of people seeking human connection, authentic experiences and a better future together. They also secured the marketing account for The Mysa Motel, the Gold Coast’s first boutique, sustainable motel.
The impact of the COVID-19 pandemic on WRD’s operations were hard-felt and like a lot of travel businesses, the brand was forced into hibernation. Due to an overseas client base and WRD’s contracts being dependent on international travel from the Australian market – the future of which remains uncertain and tumultuous – the team’s previous sales and marketing services were rendered irrelevant for the near future.
Expanding their sought-after skillset to a broader client base, the goal of the studio is to exclusively partner with brands that, like Slojourn Studio, place sustainability and philanthropy at the forefront of their operations.
The premise behind this new venture is a marketing studio fused with a consumer-facing creative hub where slow journeys meet slow journaling; and there are further business updates on the horizon.